For clinics
Keep your practice. Build a better business.
Keep your name, team, patients, ownership, and clinical judgment. Add the tools and network support to compete at a higher level without selling your practice.
Independent by design
Keep
What makes the practice yours.
- Your name
- Your team
- Your patients
- Your ownership
- Your clinical judgment
Gain
Infrastructure built for independent growth.
- Purchasing power
- TrueTox
- Consumer demand
- Marketing
- Training
- Technology
- Network intelligence
What you get
Four things, done properly.
True Store purchasing
One purchasing channel for toxin and supporting products, with network pricing that a single-location practice can't negotiate alone.
TrueTox membership implementation
The program, the pricing, the front-desk scripts, the billing flow, and the retention cadence — implemented with your team, not handed over as a PDF.
Marketing support
Your clinic page on trueaesthetics.com, inclusion in the directory, consumer demand routed to you by geography, and campaign assets.
Training
Injector training and full-face treatment planning, plus operational training for the staff who actually run the membership.
Certification
Become a Board Certified TrueTox® Provider.
Certified clinics complete our full-face protocol training, carry the badge on their directory listing, and receive enhanced visibility throughout the True network.
How the True model works
A business layer that protects clinical independence.
true. is a management services organization for independently owned aesthetics practices.
True provides non-clinical technology, marketing, purchasing, education, and administrative infrastructure. Ownership and clinical decisions remain with the independent practice.
Why we started
Watch the seriesIndependent clinics were losing patients to inconsistency, not competition.
Patients drifted because nothing structured brought them back. Corporate chains solved that with scale. We built the same continuity for owner-operated clinics — without taking their independence.
For clinics ready to scale
This is true.
Five short films on how the model works — built for owner-operators who are past the basics and ready to scale with the network behind them.
These films aren't patient-facing. They walk through purchasing, membership economics, and the operational cadence — the parts of the business clinics see once they're ready to grow.
Watch the series →Clinic supply
Order at network pricing.
Neurotoxins, fillers, biostimulators, exosomes, skincare and devices — one account, one invoice, pricing set for the network.
The supply store sits inside the provider portal. Verified clinics sign in to order; prescription products ship to your licensed practice address.
Inside the true. ecosystem
The portfolios your patients already know.
Verified clinics access established aesthetic portfolios through the True Store.
All product and company names are trademarks of their respective owners. Product availability is limited to verified, licensed practices.
Manufacturer partners
The portfolios your patients already ask for, inside the true. ecosystem.
Network clinics order Galderma, Merz Aesthetics and Revance products through one account and one invoice, alongside biostimulators, exosomes, skincare and devices.
Neurotoxin, HA filler and biostimulator portfolio.
- Restylane Kysse
- Restylane Contour
- Restylane Lyft
- Restylane Eyelight
- Sculptra Aesthetic
Neurotoxin portfolio available to verified clinics
Neurotoxin, HA filler, biostimulator and energy devices.
- Belotero Balance
- Radiesse+
- Ultherapy PRIME
Neurotoxin portfolio available to verified clinics
Neurotoxin and the resilient hyaluronic acid filler range.
- RHA 2
- RHA 3
- RHA 4
- RHA Redensity
Neurotoxin portfolio available to verified clinics
All product and company names are trademarks of their respective owners. Product availability and ordering are limited to verified, licensed practices, and every treatment decision stays with the clinician.
The network effect
The network gets stronger with every great experience.
More consumers lead to more trusted providers and a stronger network for independent clinics.
For clinics
Apply to join the network.
Independent med spas keep their name, their team, and their clinical judgment — and add the system behind recurring facial maintenance.